Unlike the "Ice Bucket Challenge," which relied heavily on the viral quality of videos posted to various social media platforms, this Friday's Stand Up To Cancer (SU2C) fundraising effort is being publicized far and wide and pretty much everywhere you look. If you've watched TV -- live or streaming -- in the past week you've more than likely seen the commercials for the benefit to raise money in the fight against cancer.
The one-hour event will be broadcast live, beginning at 2 p.m. local time, across more than two dozen network and cable channels that are donating one hour of simultaneous commercial-free primetime for the nationally televised fundraising special.† The show also will be live streamed across Hulu and Yahoo! services.
Celebrities scheduled to appear include: Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Danny McBride, Eric Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook, Kareem Abdul-Jabbar, Marg Helgenberger, Matt Passmore, Rob Riggle, Italia Ricci and Bree Turner, with special performances by The Who, Jennifer Hudson, Lupe Fiasco & Common, Ariana Grande, and Dave Matthews.
Instead of a traditional phone bank, this year's event will feature a "digital lounge," hosted by Yahoo News anchor Katie Couric.
Stars in the digital lounge will reach out to viewers via phone, Facebook, Instagram and other social media platforms through an exciting new campaign called “We’re Calling You” that SU2C’s supporters can sign up for.
More information is available at http://werecallingyou.org.
Although mortality rates form cancer have steadily declined over the past two decades, the disease still claims about 7.6 million lives per year, more than all other non-communicable diseases, according to the American Institute for Cancer Research.